ABOUT US

OUR MISSION

THE EDIT EXISTS TO HELP PEOPLE LOOK AND FEEL THEIR BEST AND MAKE CHOICES THAT ARE BETTER FOR THE PLANET. WE WANT TO MAKE GETTING DRESSED LESS OF A CHORE.  WE DON’T WANT OUR CUSTOMERS TO HAVE TO COMPROMISE ON QUALITY OR THEIR VALUES.  WE INSIST ON HAVING OUR CAKE AND EATING IT TOO. (WHY EVEN HAVE CAKE IF YOU DON'T GET TO EAT IT?) 

WE WANT TO BE A COMPANY THAT MAKES OUR CUSTOMERS’ LIVES EASIER — WHETHER THAT’S ELIMINATING DECISION FATIGUE (E.G., NO MORE STANDING IN FRONT OF THE CLOSET ASKING, “WHAT DO I HAVE TO WEAR TODAY?); PROVIDING A BETTER, MORE ECO-FRIENDLY SHOPPING CHOICE; OR SIMPLY PROVIDING CLOTHING OPTIONS THAT MAKE THEM FEEL GREAT ABOUT THEMSELVES, ESPECIALLY WHEN THEY’RE NOT FEELING CONFIDENT OR ARE TOO BUSY HELPING OTHERS TO SPEND THEIR ENERGY ON THEIR PERSONAL STYLE.

OUR MISSION GOES BEYOND CLOTHING.  IT’S ABOUT DOING BETTER. 

WE’RE SO GLAD YOU’RE HERE. 

 

OUR GOALS AND OUR SYSTEMS

OUR GOALS ARE BOTH LOFTY AND SPECIFIC—BE OF SERVICE TO OUR CUSTOMERS AND BE A FORCE FOR GOOD IN FASHION WITH OUR WORDS AND OUR ACTIONS.  WE WANT PEOPLE TO FEEL GOOD ABOUT THEMSELVES, TO CHANGE THE WAY THE FASHION SYSTEM WORKS, AND GIVE CONSUMERS A VIABLE, SUSTAINABLE ALTERNATIVE TO THE LIMITED CHOICES IN FRONT OF THEM.

WE WANT PEOPLE TO BUY FEWER AND BUY BETTER.  WE WANT TO MAKE FASHION THAT SERVES THE NEEDS OF PEOPLE VERSUS JUST MAKING CLOTHES AND EXPECTING PEOPLE TO APPRECIATE OUR CREATIVE PURSUITS. 

SO HOW DO WE PLAN ON DOING ALL THIS?

HERE’S HOW: THE VAST MAJORITY OF OUR CLOTHING IS MADE TO ORDER.  PLUS, OUR COLLECTIONS WILL BE AVAILABLE SEASON AFTER SEASON.  WE’RE GIVING PEOPLE OPTIONS THAT SUIT THEIR COMFORT LEVEL, PERSONAL STYLE, AND MOOD.

COLLECTIONS THAT ARE NOT MADE TO ORDER WILL BE MADE IN SMALL BATCHES, FROM MATERIALS LIKE DEADSTOCK, RECYCLED, AND ORGANIC FABRICS.  CHOICES ARE MADE CAREFULLY AND HOLISTICALLY, WITH OUR PURPOSE IN MIND INSTEAD OF BEING FUELED BY A DESIRE FOR PROFIT.

 

VALUES

WE BELIEVE THERE IS A BETTER WAY—AND WE ARE COMMITTED TO DOING THE WORK TO MAKE IT HAPPEN. IT ISN'T GOING TO BE EASY, BUT WE BELIEVE IT'LL BE WORTH IT.

WE WILL ALWAYS DO OUR BEST, BE TRANSPARENT, AND WORK HARD TO HELP PEOPLE LOOK GOOD, FEEL GOOD, AND DO GOOD.