A NOTE FROM OUR FOUNDER

I ALWAYS LOVED FASHION AND THE EFFECT IT HAS ON PEOPLE.

CLOTHES, THEIR MEANING, THEIR IMPACT, AND THE MESSAGES THAT THEY SEND, SERVE MANY PURPOSES. OUR FASHION CHOICES CAN COMFORT US WHEN WE WANT TO RETREAT OR MAKE US FEEL CONFIDENT WHEN WE FEEL ANYTHING BUT.

WE ALL KNOW THE FEELING OF PUTTING ON SOMETHING THAT MAKES US FEEL GOOD, AND THAT FEELING IS POWERFUL.  

THE FASHION WORLD IS BECOMING MORE INCLUSIVE, ETHICAL, AND SUSTAINABLE —BUT IT’S STILL HARD TO FIND CLOTHES THAT ARE EASY TO WEAR AND CARE FOR, EASY TO STYLE, IN MY SIZE (I HAVE BEEN ALL THE SIZES) AND CREATED IN AN ETHICAL AND SUSTAINABLE MANNER. I REALLY FEEL THAT THE CHOICES OUT THERE ARE ONES THAT CHECK ONE OR TWO BOXES, BUT NEVER ALL OF THEM. ON THE RARE OCCASION THAT I DID FIND SOMETHING THAT CHECKED ALL THE BOXES, I WOULD BUY AS MUCH OF IT AS I COULD, BECAUSE THERE WAS A VERY GOOD CHANCE THAT, AT SOME POINT, IT WOULD DISAPPEAR.

SO, I DECIDED TO CREATE THE SOLUTION I WAS LOOKING FOR—A CLOTHING BRAND THAT IS SIZE-INCLUSIVE, RELIABLE, SUSTAINABLE, AND AN EASY ETHICAL CHOICE.  BUT ONE THAT IS ALSO FASHIONABLE AND COMFORTABLE. 

I CALLED IT THE EDIT BECAUSE I WAS ALWAYS GOING INTO STORES AND SEEING THINGS THAT I LOVED, BUT I WAS ALWAYS MENTALLY “EDITING” THEM—TO A COLOR THAT WAS MORE FLATTERING OR A LENGTH THAT I LIKED OR WISHING THAT A BRAND HAD KEPT THEIR STYLES OR COLORS FROM PREVIOUS YEARS. 

AS THE COMPANY GROWS AND THE COLLECTIONS EXPAND, OUR CUSTOMERS WILL HAVE MORE CONTROL OVER THOSE “EDITABLE” DETAILS—AND WE WON'T SWITCH OUT THINGS THAT ARE CUSTOMER FAVORITES IN LIEU OF SOME NEW TRENDY STYLE.

THE PATH TO GET HERE WAS A LONG ONE, A PERFECTLY IMPERFECT JOURNEY, BUT I AM EXCITED ABOUT THE ROAD THAT IS UNFOLDING IN FRONT OF ME. PERFECTION IS THE ENEMY OF THE GOOD—THIS IS A HARD BUT IMPORTANT THING TO ALWAYS REMEMBER. I WANT TO BE PERFECT RIGHT OUT OF THE GATE AND TO BE ALL THINGS TO ALL PEOPLE. THIS IS NOT REALISTIC OR POSSIBLE.  

SO, INSTEAD, I AM GOING TO DO MY BEST, AND WHEN I CAN CHANGE AND DO BETTER, I WILL. THIS MEANS THAT I WILL ALWAYS TRY TO MAKE CHOICES FOR OUR CUSTOMERS THAT DON'T SACRIFICE THE PLANET AND ITS OCCUPANTS, AND VICE VERSA. I WILL ALWAYS BE TRANSPARENT, AND I WILL WORK ENDLESSLY TO EARN YOUR TRUST.

 

THANK YOU FOR JOINING OUR COMMUNITY.